Sunday, November 23, 2008

Copy-cat Marketing...

Vodafone Tuesdays - http://www.vodafone.in/existingusers/Pages/privileges.aspx

Vodafone Tuesdays is a buy one get one free offer for all Vodafone customers on Tuesdays at selected outlets. Therefore on Tuesday in selected multiplexes you can buy one ticket and get the other one for free if you are a Vodafone Customer in Mumbai, India. This offer is slowly being rolled out to other cities as well.

Orange Wednesdays - http://www.orange.co.uk/film/orange_wednesdays.htm

Similar offer from Orange for cinema tickets on Wednesday. This is valid only in UK.

This is what I call copy-cat marketing! Pick a concept from your competition in UK and apply it in India! Just change the day and the scope of the offer!

1 comment:

Tuhina Adit Maark said...

I don't mind as long Idea also comes up with a scheme like that for its customers like me. Hehehehe