SET MAX Cricket World Cup 2007 Coverage

SET MAX Cricket World Cup 2007 coverage is crap!

They are so keen to show their precious advertisements that you end up missing either the end or beginning of overs. Of course you also miss on important replays.

For example: The other day I was watching a match and it was the last ball of the over. The batsman hit a four and before the ball could reach the boundary SET MAX had broken away from the live telecast and started showing ads.

I wonder why they ruin the coverage for the viewers. I as a viewer end up HATING the ads. I am sure the same must be happening with other viewers as well. So in the end the misplaced zeal for pushing the ads makes the viewers hate the products/services being advertised.

It defies logic!