The Economics of Iced Tea...

Location: Select City Walk, New Delhi

I had gone to Select City Walk (Saket) to do some shopping.
Since I love iced tea I thought I would treat myself to one from Barista. I went in and ordered the drink at the till. The guy replied '105 rupees sir'. My mouth dried up when I heard the cost!

Since I was on vacation I decided to shell out the money. But I went and stood near their counter as I wanted to observe what magical process they use to make a Rs. 105iced tea.

Well the process was dead easy:
- Take a cheap plastic 'glass'.
- Squeeze a bit of lemon juice from a plastic bottle.
- Squeeze a bit of sugar syrup from a plastic bottle.
- Fill the glass ALL the way up with ice (yeah! ice is cheap and takes up a lot of room!).
- Add some black tea.

I can bet the whole thing didn't cost Barista more than 10 rupees.

What I did end up paying for was the staff which didn't serve me all that much, the cool furniture which I didn't sit on, the air-conditioning which I did not take any advantage off and some board games which I had no one to play with! Oh and let us not forget: the Barista logo on that cheap plastic glass.